The history of Adidas is quoted often but it's worth remembering how it all began. Having worked together and sharing ownership of what became Dassler Shoe Factory, the Dassler brothers fell out in 1948 and went their separate ways, Adi forming Adidas and Rudi forming Puma. It's remarkable how two brothers became responsible for such sportswear giants. With a history as rich as that of Adidas, it's maybe easier for Adidas Originals to delve into the archives and unearth icons than for most other brands.