Having worked together and sharing ownership of what became Dassler Shoe Factory, the Dassler brothers fell out in 1948 and went their separate ways, Adi forming Adidas and Rudi forming Puma. It's just amazing that those two brothers were responsible for two true sportswear giants. PUMA today is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. PUMA starts in Sport and ends in Fashion.